I stumbled upon a post that promoted 40 shocking posters and I loved most of them until I came upon this one:
“You are not a sketch. Say no to anorexia.”
Had the add just said “You are not a sketch” I would not have a problem with it. It is the “say no to anorexia” line that gets my blood boiling. You cannot just say “no” to anorexia. It’s not a drug someone in a dark alley waved in my face and asked in a raspy voice, “Ya wanna try anorexia?” That campaign doesn’t work with drugs anyway. I was never offered the choice of saying “no” to my anorexia. That’s not how it works. That’s like saying, “say no to autism” or “say no to cancer.” That isn’t something that is possible. A strategy like this doesn’t work with anything. You can’t tell someone who is having trouble sleeping to just go to sleep and expect it to be fixed just like that. You cannot just tell an anorexic person to eat and stopping projecting their feelings of guilt, shame, worthlessness, etc., onto food and starvation and body image.
Anorexia, like any eating disorder, is a mental disorder. It’s not a drug addiction despite the addiction-like symptoms.
On top of that, this puts the blame on modeling agencies when I, personally, rarely ever wanted to look like a model when I was deep into my anorexia. The thinspo I looked at rarely ever contained models. I can’t think of anyone that ever did. Not that anyone did or does, it’s just not the usual target.
It is an offensive and very misinformed ad. Eating disorders are a problem, but you cannot fix it with an ad. It’s not ad related. Eating disorders have been around for a long time. Our current photoshop skills and all that may be a trigger but not a cause.